Aphrodite Diamonds
Last updated: 15 October 2026
At Aphrodite Diamonds, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, enquire about jewellery, make a purchase or subscribe to our newsletter.
We handle personal information in accordance with applicable South African law, including the Protection of Personal Information Act, 2013 (POPIA).
1. Information We Collect
Depending on how you interact with Aphrodite Diamonds, we may collect:
- Your name and surname.
- Email address and telephone number.
- Information about your jewellery preferences, enquiries and approximate budget.
- Details necessary to process orders, payments and deliveries.
- Correspondence through email, telephone, WhatsApp, Facebook or Instagram.
- Newsletter subscription preferences.
- Website usage information collected through cookies and analytics tools.
We aim to collect only information reasonably necessary for the relevant purpose.
2. How We Use Your Information
We may use your personal information to:
- Respond to enquiries about diamonds, gemstones and bespoke jewellery.
- Discuss, design and fulfil jewellery commissions.
- Process purchases, payments and deliveries.
- Provide customer service and communicate about orders.
- Send newsletters, updates and marketing communications where permitted by law.
- Understand website traffic and improve our website and services.
- Manage advertising enquiries received through Facebook and Instagram.
- Meet applicable legal, accounting and regulatory obligations.
We do not automatically subscribe customers to our newsletter simply because they submit a jewellery enquiry.
3. Newsletter Communications
If you subscribe to our newsletter, we may send you occasional communications about Aphrodite Diamonds, our craftsmanship, jewellery and business updates.
We use Sender.net to assist with managing email subscriptions and distributing newsletters.
You may unsubscribe at any time using the unsubscribe link included in our marketing emails or by contacting us directly.
4. Facebook and Instagram Enquiries
We may use advertising and lead-generation services provided by Meta, including Facebook and Instagram Instant Forms.
When you submit an enquiry through one of these forms, we may receive the personal information you choose to provide, including your contact details, jewellery preferences and approximate budget.
We use this information to review your enquiry and contact you about the jewellery or service you requested.
Meta also processes information according to its own privacy policies.
5. Website Analytics and Cookies
Our website may use cookies and analytics technologies, including Google Analytics, to understand how visitors use our website and to improve its performance.
We may also use advertising measurement technologies to understand the effectiveness of our marketing.
These technologies may collect information such as pages visited, general location, device information and interactions with our website.
You can manage cookies through your browser settings and any cookie controls made available on our website.
6. Sharing of Personal Information
We do not sell your personal information.
We may share information with trusted service providers where reasonably necessary to operate our business. These may include website hosting providers, email marketing platforms, payment and delivery providers, analytics services and advertising platforms.
Where applicable, we take reasonable steps to ensure that service providers handle personal information securely and appropriately.
We may also disclose information where required or permitted by law.
7. International Processing
Some of the technology and service providers we use may process or store personal information outside South Africa.
Where personal information is transferred internationally, we take reasonable steps to ensure that the transfer complies with applicable legal requirements, including POPIA.
8. Information Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no internet-based system or electronic communication method can be guaranteed to be completely secure.
9. Retention of Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing our services, maintaining business records and meeting legal obligations.
When information is no longer required, we will take reasonable steps to delete, destroy or de-identify it, where appropriate.
10. Your Privacy Rights
Subject to applicable law, you may request:
- Access to personal information we hold about you.
- Correction or updating of inaccurate information.
- Deletion of information where appropriate.
- That we stop sending you direct marketing communications.
- Information about how your personal information is processed.
You may also raise concerns with South Africa’s Information Regulator.
11. Third-Party Websites
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of those independent websites.
We encourage you to review their privacy policies when providing personal information.
12. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our business practices, technology or applicable legal requirements.
The latest version will be published on our website with an updated revision date.
13. Contact Us
For questions about this Privacy Policy or requests relating to your personal information, please contact:
Aphrodite Diamonds
Stellenbosch, Western Cape, South Africa
Email: info@aphroditediamonds.co.za
Website: www.aphroditediamonds.co.za